Target Audience Genre Cover - What is it going to look like? Contract - Exclusive or non exclusive? Setup Costs - are there any? Book Price - how and who determines this? Making sure its competitive Distribution - who looks into it? How does it work; Are there exclusive rights here as well, amongst other things. Royalties - Anywhere more than 15% Support - Does our publisher provide us any support? At what time do they come in? can we draw clear time lines and call to actions of sorts so we are clear with how we are moving to our goal. Timeline - Since most of our writing is ready, all should be done soon. Having said that, can we start with what we have? And once all is in, how long does it take. (3-6 months) Returnable Books - IS this something the publishing house will only look into? Author Discount - This should be availed I assume, if we want copies to distribute. (no re-selling allowed, or can we, with our discounted prices?) Will we have to incur any costs at our end? We need a proper editor. Have I missed any questions? Step 1 PLAN Why do you want to write a book? How will you benefit from writing a book? Who are your “ideal readers” and what are their biggest problems? What are the titles of the leading books in your field? What are pros and cons of competing books? Step 2 Write What is the change your readers are looking for? What are the steps involved in helping readers achieve positive change? What are the key ideas you want to communicate in your book title? How can you find the time to write your book? How can you regain momentum when you're “stuck?” Step 3 Promote How effective is your current author platform? How can you build a following and create demand for your book your book while writing it? Who are the authors & experts in your field you'd like to see quoted on the cover of your book? What are the leading blogs in your field where you can add comments and submit guest posts? What are some ways you could promote your book using online press releases? Step 4 Profiting Questions What are some non-traditional sales channels for your book? What types of purchase incentives could you use to build advance orders & purchase-week sales? What are some of the ways you could bundle your book with other products or services? What are some of the e-book or special report topics you could address in monthly reports or yearly updates? What are some ways you could expand your book into a series of follow-up books?